Google 公告行動裝置優先索引

行動裝置優先索引 = Mobile-first Indexing

這個月Google發布了關於搜尋引擎的未來重大公告,表示他們將改變傳統的搜尋機制,轉向移動優先搜索索引。

https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
11月4日,Google 在 blog 聲明中說:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

毫無疑問,這是一個重大的變化。我們處在不斷變化的世界中,隨著科技的發展,用戶和技術供應商也在變化。

為什麼Google會這樣做?
由於移動設備的 Google 資料搜尋已超過了桌面設備,現在有更多人通過手機訪問Google,而不是在電腦上訪問Google。因此,行動裝置優先是有意義的。